Top 5 Fashion Games on Android in South Africa: Q2 2023 Performance

Throughout Q2 2023, the top 5 fashion games on Android in South Africa showcased diverse performance trends. Here’s a closer look at how each app fared in terms of weekly downloads, revenue, and active users.

Fashion Battle - Dress up game experienced fluctuations in its weekly downloads, peaking at approximately 12.4K in late March and seeing a low of around 5.3K in late May. Revenue for the game remained relatively stable, hovering between $6 and $14 per week, with a slight dip in early May. The number of active users started at about 38.4K in late March, dipping to a low of 26.7K in late May, before rebounding to around 33.1K by the end of June.

High School BFFs: Girls Team saw a remarkable increase in weekly downloads, starting at 987 and reaching over 14K by the end of June. Active users followed a similar upward trend, beginning at 898 and climbing to approximately 12.3K. Notably, this game did not generate any revenue during the period.

DIY Paper Doll had a varied performance in downloads, with a high of 20.3K in early April and a significant drop to around 785 in late May. The game's revenue remained low, typically below $6 per week. Active users mirrored the download trend, starting at 32.2K in late March, dropping to around 12.2K in late May, and then rising again to about 27.5K by the end of June.

Hair Tattoo: Barber Shop Game experienced moderate fluctuations in weekly downloads. It began with around 9.5K in late March, dipped to approximately 1.9K in mid-April, and surged to 14.5K by the end of June. The active users showed a similar pattern, starting at 53.8K, dipping to around 43.2K in late April, and peaking at approximately 71.5K in late June. Revenue was negligible throughout the quarter.

Project Makeover demonstrated consistent performance in weekly downloads, ranging from around 2.6K to 10.6K. Revenue was relatively stable, fluctuating between $3.3K and $6.7K, with a noticeable peak in the last week of June. Active users saw a gradual increase from 36K in late March to about 39.6K by the end of June.

These insights, sourced from Sensor Tower, provide a snapshot of the performance of leading fashion games in South Africa for Q2 2023. For a more detailed analysis, visit Sensor Tower.